The platform is rolling out a fresh option that permits them to reduce the amount of AI-made media appearing in their streams. This step comes as the platform revealed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This advancement coincides with a surge in AI content, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding content creators on another major platform only show AI-generated videos. A significant portion of this material is considered “AI slop”, a label for poor-quality, mass-produced content that is typically absurd or bizarre.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the power to adjust the amount of that, based on their own choices,” stated a spokesperson.
AI on the Platform
TikTok shared that there are now over a billion videos on its app identified as artificially created. Overall, in excess of 100 m media items are added to the app daily, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of artificial media they watch by opening the “manage topic” setting in the platform and selecting AI-made media. Other topics that can already be controlled under the filter include politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its rules mandate users to identify lifelike AI-generated content, and it prohibits harmful deepfakes of public figures or crisis events. Any realistic artificial content that is without a tag can be deleted under its community policies.
In addition, the platform will now apply an artificially created tag to content produced via its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2 million educational fund for specialists and groups to create informative material about ethical AI use. This project will benefit non-profit groups specializing in teaching computer science.
Platform Protection
The video-sharing app has justified its safety measures, following controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to cut a significant number of roles in its user protection division in London, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can shield workers by removing the most graphic content ahead of it is viewed by people. The platform stated a notable drop in explicit and harmful content handled by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
